Tag Archives: social media

Why join Empire Avenue Leaders?

2014-07-26-empire-avenueIt’s a game. It’s fictitious. Maybe.

Empire Avenue is a virtual stock market where you invest in other players and they invest in you.

What’s important for your social media effectiveness is that you can connect all your networks: Twitter, Google+, LinkedIn, Facebook profile and page, Instagram, Flickr, YouTube, Foursquare, WordPress and blogs.

What’s more important is the interaction opened up to you when you join as an Empire Avenue Leader for a one-off $100.

What? Sounds crazy.

Apart from wonderful social support, the Leaders package enables you to boost your share price and dividends you receive from investing in other players. You can spend these dividends on missions for like-minded players to support and share your social media content. That means boosting retweets, shares and views on Twitter, Facebook etc.

No one is forced to take your mission or share your content, so it’s not pushy. That’s what I like.

You can read more about Empire Avenue Leaders on the EA blog.

The Leaders package is available until 10 April 2015, so if you want to consider it, there’s not much time. Visit empireavenue.com and, if you choose to join,  I hope to connect with you there.

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How Empire Avenue opened up Google+ for me #EmpireAve

2014-07-26-empire-avenueI joined Empire Avenue three years ago and, apart from Scrabble, don’t play any other online games – I don’t have the time.

After initially enjoying the fun of raising my virtual share price and dividend paid to shareholders, I realised that I was connecting with some interesting people. Empire Avenue enables you to add your various social media accounts so that people can connect with you directly from your EA profile.

At the time I had a Google+ account, but didn’t really know what to do there. Being busy, I didn’t have the time to experiment much.

Connect, connect, connect

What I noticed was that, through Empire Avenue, my Google+ follower count was growing. I too made a conscious effort to connect with players from their EA profiles, specifically following their Google+ accounts.

I know numbers don’t mean everything, but now I have some 6,800 followers and more than 300,000 views on my Google+ profile without trying that hard. Likewise, my other social media accounts are also attracting more connections, specifically Twitter and LinkedIn.

Making social media easy to use

What’s more, I am using Google+ daily and enjoying it, which I’m not sure I would have persevered with if it hadn’t been for my EA connections.

EA is an excellent way to connect with people wanting to connect with you on the major social media channels. You can join for free, open a monthly personal or business account and/or buy the EAv Leaders Package at empireavenue.com

You can connect with me on EA at empireavenue.com/robertz

• by Robert Zarywacz | owner of pressme.co.uk providing fixed-price PR packages for small businesses | partner in Zarywacz corporate communications | chairman of COMBEbusiness | courtesy consultant at pleaseandthanks.co.uk and the National Campaign for Courtesy | I write for newspapers, magazines, web sites, blogs, social media and public relations | Find me on Google+

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